Department of Mathematics, Prof. Moskowitz's visit

A distinguished guest, Professor Dr Howard Moskowitz  visited Belgrade in March 2013. Prof. Moskowitz is well known as a founder of horizontal segmentation theory, known as the theory MindGenomics, and was awarded SigmaXi (a Nobel Prize for Marketing).

Prof. Moskowitz gave two lectures - the first lecture was directed to a wide audience in the SASA and the second one was for more mathematically oriented audience in the Department of Mathematics of the Mathematical Institute of SASA

Prof. Dr. Howard Moskowitz: "SERBIA 2015 - WHAT CAN GENOMICS TO MIND FOR SERBIA 'S FUTURE "

Abstract: We introduce Mind Genomics, the experimental science of the everyday. The talk shows how Serbia as a nation can use this science three ways for economic benefit: 1) create optimal products, 2) type the world's customers in terms of the desired aspects of medical experience, and 3) improve the teaching of mathematics.

Prof. Dr. Howard Moskowitz: "MIND GENOMICS: APPLYING TO UNDERSTAND AND MATHEMATICS OPTIMIZE THE SCIENCE OF THE EVERYDAY "

Abstract: We introduce Mind Genomics, the experimental science of the everyday. The talk shows how we can understand 1) the mental economics of food preferences, 2) the quantitative linkage of emotions to ideas, and 3) the creation of new ideas by Combining elements.


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